Call For Papers
The conference invites papers from the introductory through advanced level..
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Conference on Marketing and Retailing 2013
Welcome to the official website of the 4th Conference on Marketing and Retailing 2013 (INCOMaR 2013), will be held on 3rd- 4th December, 2013, at Holiday Inn Glenmarie Shah Alam, Selangor, Malaysia. The conference is held every two year and aims to make it an ideal platform for academician and practitioners to share views and experiences in marketing, retailing and related areas.
The aggressiveness of businesses today dictates the need for business players to reevaluate strategies and develop plans that are likely to elevate their business positions. Marketing, as one of the key component of business, needs to be constantly evaluated and at times re-engineered to ensure success in this tumultuous commercial environment. In line with this, the distributive trade sector, in which retail is the major contributor, has evolved to become more global and sophisticated in implementation. Therefore, the 4th Conference on Marketing and Retailing 2013 (INCOMaR 2013) is seen as a positive step toward addressing changes that have taken place and implications that are likely to materialize as globalization brings new players that were once only dominated by local players.
The Conference aims to:
Disseminate and share information and ideas relating to marketing and retail practices
Expose participants to new outlook and practices in marketing and retailing that are relevant for academics and practitioners
Develop network amongst practitioners and academics at a global level which are likely to generate beneficial linkages
Develop opportunities for collaboration amongst academics and practitioners for the purpose of initiating training programs, industrial attachments and research projects useful for both parties
Encourage collaborative projects amongst institutions of higher learning and industries in addressing practical marketing and retailing programs.
TO ALL PAPER PRESENTERS:
PLEASE BE ADVISED THAT ALL REVISED FULL PAPERS MUST BE SUBMITTED BY 29 NOVEMBER 2013 TO ENABLE INCLUSION IN THE PROCEEDING IN THE CD.
PRESENTERS ARE REMINDED OF THE NEED TO ADHERE TO PROCEDIA GUIDELINES AND REVIEW COMMENTS IN THE REVISED FULL PAPER.
An Evening in I-City (Day 1 8:00 pm -10:00 pm)